Anyone who still doubts that mainstream media are no longer the gatekeepers of mass communication and knowledge dissemination would do well to talk to Hosni Mubarak. Or to ‘CTB’.
With over five billion mobile phones in use, over 100 million smart phones sold per quarter (Q4 2010), 175 million Twitter accounts*, 600 million Facebook users (Jan 2011), one billion Google search queries per day (Mar 2011), news publishers (and others) are grappling with how they best to link and to leverage the power of social media.
That challenge is under the spotlight at the spring meeting of the Digital Editors Network at the University of Central Lancashire in Preston in Tuesday, 24th May 2011. Those leading the discussion on "Social Media & Publishers: mobilizing, managing, measuring and monetizing the engagement," will include executives from Facebook, The Independent and the Centre for Analytic Journalism.
The program, outlined below, will be Webcast here and also blogged live by UCLan journalism student and BlogPreston editor Joseph Stasko. You can the discussion on Twitter (#socialden) and post your comments and question to the speakers here, too.
13:00 Lunch and registration in Scholar’s Bar
13:45 DEN meeting starts with welcome and introduction – François Nel and Nick Turner
14:00 Facebook’s Karla Geci
14:40 The Independent, the I paper & Evening Standard’s Jack Riley
15:30 Institute for Analytic Journalism’s Tom Johnson
16:10 Social Media consultant Paul Teague
16:40 1x1x1 session and wrap up
The Digital Editors Network aims to link media innovators, whether they work inside, outside or alongside mainstream media organisations. To keep in touch, join our LinkedIn group and follow us on Twitter @denupdates.
* The number of active Twitter accounts is thought to be much lower.